Copy these seller lead, expired listing, and appointment follow-up scripts, then attach a CompIQ report so the message has a specific reason to reply.
Start with one property. CompIQ turns the address into the follow-up asset.
Need the post-report email? Copy the CMA follow-up template Need the full 30-day cadence? Read the seller lead follow-up planThat is a stronger reply hook than “checking in.” It gives the seller a useful next step and gives the agent permission to send the report.
Generate the reportHi {firstName}, I was reviewing a few recent sales near {address} and noticed the pricing picture has shifted since we last talked.
I can send you a quick one-page value report that shows the comps, the adjustments, and the current pricing range without any obligation.
Would it be helpful if I ran that for you this week?
Hi {firstName}, I know relisting conversations can be frustrating, so I will keep this practical.
Before changing photos, commission, or marketing, I would want to pressure-test the price against the homes buyers were actually comparing to {address}.
I can send a short report with the comp set and pricing risks laid out in plain English. Want me to run it?
Hi {firstName}, before our appointment I am going to prepare a pricing range for {address} with the main comps and adjustments shown clearly.
That way our meeting can focus on strategy instead of staring at a spreadsheet.
If there are any upgrades, repairs, or condition details I should factor in, send them over and I will include them in the report.
Hi {firstName}, I reran the nearby sales and active competition for {address} so we can separate market signal from noise.
The short version: buyers have a few stronger comparison points now, and I would rather show you the evidence clearly than ask for a blind price cut.
I can send the updated comp report with the three adjustment notes I would use to reset the conversation. Want me to forward it?
Hi {firstName}, if you have one seller lead who is stuck on price, send me the address and I will run a CompIQ report as a quick second opinion.
No long deck: just the comp set, adjustment notes, and a seller-ready pricing range you can use in the follow-up.
If it helps you reopen the conversation, I can show your team the same workflow for five more addresses this week.
Hi {firstName}, thanks for stopping by the open house. A lot of buyers asked how this property compares with the recent sales nearby, so I pulled the comp set into a short pricing report.
The useful part is the adjustment notes: they show which homes are true comparisons and which ones only look similar online.
Want me to send the report so you can see whether the list price is defensible before you write an offer or keep touring?
“Sure, send it over.”
“Great. I will send the short report now. When you open it, look first at the adjusted comp notes because those are the buyer objections I would expect us to discuss.”
“I am not ready to list.”
“Totally fair. This is not a listing pitch. I ran it so you can see whether today’s comps still support the number you had in mind if you decide to revisit the timing later.”
“Zillow says more.”
“That is exactly why I wanted to send this. The report separates automated value from adjusted sold comps, so we can see which number a real buyer or appraiser is more likely to trust.”
The fastest path from free report to paid intent is a specific seller conversation. This workflow turns an address search into a reply-worthy pricing note.
Start with one addressChoose a past lead, expired listing, or quiet homeowner you can reference specifically.
Generate the CompIQ CMA before you write the message so the hook is tied to real comp evidence.
Lead with the comp, condition, pricing-band, or appraisal risk that makes the report worth opening.
Offer a 10-minute pricing review instead of asking whether they are ready to list.
The first email earns attention. The follow-up earns the appointment. Keep the next touch short and point sellers back to the comp evidence instead of asking, “just checking in.”
“I just sent the comp report. Page one is the number, but the useful part is the adjustment notes. Those are the buyer objections I would prepare for before choosing a list price.”
“I ran a fresh pricing check for your property and found a couple of comp differences that are easier to explain visually than over voicemail. I emailed the report. If it is useful, I can walk you through it in 10 minutes.”
“Quick bump. The report is not a listing pitch. It is the comp set and pricing risk view I would want if I were deciding whether to sell this month.”
Agents do not need another generic drip campaign. They need one report, one property, and a short sequence that keeps pointing back to pricing evidence.
“I ran a fresh comp check for {address}. The useful part is not just the estimate. It is the three pricing risks buyers will likely compare against. Want me to send the one-page version?”
“One quick visual from the report: the strongest comp is not the closest comp. That can change the pricing conversation. I can walk you through it in 10 minutes if helpful.”
“If you were choosing a list price this month, would you rather optimize for the highest possible start price or the cleanest path to appraisal and buyer confidence?”
“I can turn this into a simple net sheet and list-price plan. Would Tuesday or Thursday be better for a quick pricing review?”
The paid wedge is a team that wants faster, more consistent seller follow-up. Use this language when the buyer is a broker-owner or team lead who cares about adoption, not just one report.
“I am testing a seller-pricing report workflow for agents who want a better follow-up than “what is your home worth?” emails.”
“If you send me one address from a stale seller lead, I will run a CompIQ report and send back the comp set, adjustment notes, and one pricing-risk opener you can use with the owner.”
“If it helps you restart the conversation, I can set up the same seven-day sprint for your team.”
Post one of these when you want inbound seller-lead conversations without making a hard software pitch.
Use this as the landing-page bridge from free reports to a paid brokerage conversation: a 7-day, 5-agent pilot with a clear adoption test.
Start with agents who already have seller conversations in motion. The free report is easiest to sell when it fixes a pricing objection they can name today.
They already have sellers who disagreed with the market and need a clearer pricing reset.
“I saw your team works expired listings. Could I run one free pricing-risk report for an address you are trying to restart this week?”
Heirs often need a defensible range, plain-English comps, and a low-pressure reason to talk before listing.
“If you have one inherited-property conversation stuck on price, I can send back a seller-ready comp report and the one risk I would explain first.”
They care about repeatable seller conversations, not another one-off CMA template.
“Could I give three agents one free CompIQ report each and measure whether the comp notes create better seller replies than generic valuation emails?”
“I am testing a faster CMA workflow for agents who need a seller-ready pricing conversation without waiting on a full analyst packet. If I send your team five free CompIQ reports this week, would you want to compare the leave-behind against your current CMA template?”
“The useful test is simple: give three agents one stale seller lead each, run the report, and see whether the comp notes create a better follow-up than a generic home value email.”
“Pick one address you can reference by street, run the report first, then send one pricing-risk line. Do not ask for a listing appointment until the seller asks to see the details.”
“Most seller follow-up dies because the message is generic. Try this instead: run the comps first, find one pricing risk, then send the owner a short report-backed note. “I found three pricing risks worth seeing before you pick a number” beats “just checking in” every time.”
“Could I run five sample pricing reports for your team this week? The test is not software adoption. It is whether agents get better seller replies when the follow-up includes a comp set, adjustment notes, and one clear pricing-risk opener.”
“Free idea for agents working old seller leads: choose one address, pull the true comps, and send one specific risk from the report. If the seller replies, offer a 10-minute pricing walkthrough. If they do not, follow up with a screenshot from the comp notes instead of another “checking in.””
Five agents who already touch seller leads weekly: expireds, past seller consults, probate/inherited property, FSBOs, or price-reduction follow-up.
Each agent runs three CompIQ reports in seven days and sends one report-backed follow-up instead of a generic valuation email.
One booked pricing review, one seller reply that mentions the report, or one team member asking to use the workflow again.
If the pilot creates one qualified seller conversation, roll the team into a paid monthly plan so every agent can generate seller-ready CMAs without rebuilding templates.
This is the action plan to send with the scripts: one farm area, five CompIQ reports, personal outreach, and a measurable appointment target.
Run the first free reportEnter the address you are about to mention. Use the report link or PDF as the reason to follow up.