After sending the CMA
Hi {firstName}, I just sent the pricing report for {address}. The useful part is not just the value range. It is the comp logic behind it. Want me to walk you through the 3 strongest comps this week?
Free agent resource
CMA follow-up text message templates that get sellers to reply.
Use these copy-ready real estate CMA text messages after sending a CompIQ pricing report, home value update, open house follow-up, or listing appointment packet.
Run the report first. Then text one clear reason the seller should review the comps.
Best first text
“The useful part is not just the value range. It is the comp logic behind it.”
That line separates a defensible CMA from a generic home value estimate. It gives the seller a reason to ask for the walkthrough.
View sample reportCopy-ready texts
Six CMA texts for common seller moments.
No reply after report delivery
Quick follow-up on the CMA for {address}. One comp stood out because it needed an adjustment for condition, not just distance. Happy to show you what that means for list price.
Before a listing appointment
Before we meet, I prepared a CMA for {address} so we can talk strategy instead of guessing. I will bring the likely range, the best comps, and the pricing risks to watch.
Seller wants to price high
I get why you would want to test the market. The CMA helps us see what buyers and appraisers may compare us against. Want me to show the risk difference between the supported price and the stretch price?
After an open house
Thanks for stopping by the open house. I can send a quick comp report for your place too, so you can see the likely range and the sales buyers would compare it to. What address should I use?
Past client home value check-in
Hi {firstName}, I am updating home values for past clients this month. Want a quick CMA for {address}? It will show the range, recent comps, and what has changed nearby.
Texting rules
Make the text short, specific, and easy to answer.
Text the report link first, then follow with one specific comp insight.
Keep the ask small. Offer a 10 minute walkthrough instead of asking for the listing.
Use the property address so the message feels relevant, not generic.
Do not promise an appraisal outcome. Position the report as pricing evidence for a decision.
Next step
Send a defensible CMA before you send the text.
The follow-up works because it points to real comps, a clear value range, and a pricing conversation the seller already cares about.