Use these scripts when a buyer, neighbor, or quiet homeowner asks about value. Run the CompIQ CMA first, then send one specific comp insight instead of a generic check-in.
The report gives you a concrete reason to follow up: adjusted comps, pricing risk, and a seller-ready explanation the lead can understand.
“Hi {firstName}, thanks for stopping by the open house at {openHouseAddress}. A few neighbors asked how their home would compare against the same buyer pool.”
“I can run a short CompIQ report for {theirAddress} that shows the nearby sales, the adjustments, and the price range in plain English.”
“Want me to send the report so you can see where your home would likely land before you talk with an agent?”
“Hi {firstName}, you asked a smart question at the open house: how the price compares with recent nearby sales.”
“I pulled the comparable sales into a short report so you can see which homes support the price and which ones need adjustments for size, condition, or timing.”
“Want me to send it before you decide whether to write or keep touring?”
“Hi {firstName}, automated estimates can be useful, but they usually skip the condition and adjustment logic that buyers will use once your home is actually compared against others.”
“I can send a one-page pricing report for {address} with the three comps I would use in a listing conversation.”
“Would a quick report-backed value check be useful this week?”
Next day text: I sent the comp report. The most useful part is the adjustment section because it shows why two similar homes can support different prices.
Two-day bump: If you are just curious, no problem. Keep the report as a baseline so you can compare future sales without relying only on a portal estimate.
Appointment ask after reply: I can walk through the three comps that move the number in 10 minutes. Would tomorrow afternoon or Friday morning be better?
Separate buyers, neighbors, and potential sellers in your open house notes so the follow-up starts with their real intent.
Use a real address and identify one pricing risk or comparison point. Specific evidence beats a generic thank-you email.
The goal is not to send a silent valuation link. The goal is a 10-minute call where the report gives you a reason to advise.