Win the listing with a CMA sellers can actually understand.
Enter a subject property and get one free CompIQ report. It shows the comps, the adjustments, the pricing range, and the seller-ready explanation behind the number.
Before the appointment
Run the subject address and walk in with a clean price range, comp set, and seller talking points already organized.
When the seller anchors high
Show exactly which comps support the value, which comps were adjusted, and why a stretch price carries risk.
After the meeting
Send the PDF as a leave-behind so the seller has something clearer than a spreadsheet or generic portal estimate.
CMA follow-up email
Use a copy-ready email that points sellers back to the comp logic after the report sends.
Copy the follow-upSeller lead opener
“I ran the comps and found three pricing risks worth seeing before you decide on a number.”
Copy the scriptsOpen house follow-up
Turn buyer, neighbor, and homeowner conversations into report-backed CMA follow-ups while the visit is still fresh.
Use open house scriptsLeave-behind preview
Show prospects the kind of branded, seller-ready pricing report they can send after one address search.
View sample reportBrokerage pilot offer
Invite five agents to run three seller reports each in seven days, then convert the team if one pricing review or listing conversation is booked.
Run the pilot planTurn the free report into the pricing conversation.
Agents do not need another generic home value page. They need a report that helps them handle the three seller objections that decide whether the listing is priced to win or priced to sit.
Show the adjusted sold comps beside the automated estimate, then explain which upgrades, size differences, and sale dates actually move the price.
Compare the neighbor sale line by line against your subject property instead of arguing from memory or portal screenshots.
Use the lower-risk, best-match, and stretch scenarios to make days-on-market risk visible before the listing agreement is signed.
Turn one free CMA into a three-touch seller follow-up.
CompIQ converts best when agents use the report as a reason to restart a pricing conversation, not as another silent home-value link.
Run one stale seller lead
Pick a homeowner who asked about price in the last 90 days. Send the report with one risk note instead of a generic valuation follow-up.
Use the range in a live call
Ask whether they want the lower-risk, best-match, or stretch-price plan, then use the comp adjustments to make the trade-off concrete.
Book the pricing review
Offer a 15-minute review of the three comps that most change the number. The free report becomes the reason to meet.
Use the free report where a pricing answer can create a listing conversation.
The fastest path to a paid seat is not running random CMAs. It is proving one seller follow-up can move from curiosity to a booked pricing review.
Expired or withdrawn listing
Lead with the pricing-risk section: “I found two comp gaps that may explain why the last price missed the market.”
FSBO with a stale asking price
Send the report as a second opinion, then offer to walk through the three most important comp adjustments.
Past client asking “what is my home worth?”
Use the free report as a warm reactivation touch instead of sending a generic portal estimate link.
Prove CompIQ on five real seller conversations before upgrading.
This gives agents a concrete reason to generate reports now: use the free CMA to reopen seller leads, then pay only when the workflow produces meetings or saves prep time.
Give agents a measurable reason to run the free report today.
The free CMA offer converts when the next step is concrete. Use this mini scorecard as the daily prospecting block: queue seller addresses, generate reports first, then send one pricing-risk follow-up tied to the report.
Copy the invite that turns free reports into a paid team pilot.
Use these short notes when an agent likes the report but the bigger revenue path is a broker-owner, team lead, or office manager who can trial multiple seats.
“I am testing a faster CMA workflow for agents who need seller-ready pricing evidence without rebuilding a packet from scratch. If I run five free CompIQ reports for your team this week, could we compare the leave-behind against your current CMA after the first seller conversation?”
“The pilot is intentionally small: three agents, one seller lead each, one report-backed follow-up, and a 15-minute review of whether the comp notes earned a better reply than a generic home-value email.”
“If one report creates a qualified pricing conversation or saves an agent from rebuilding a CMA manually, the next step is a paid monthly seat so the team can repeat the workflow on every seller lead.”
Use a real address. The report is the pitch.
CompIQ is easiest to judge when it runs against a property you know. Start with one listing, stale lead, or seller appointment address.
Generate a free report