Listing appointment tomorrow
Use a CMA to walk in with a defendable range, a comp story, and answers to the pricing objections the seller is likely to raise.
A comparative market analysis and an appraisal both use comparable sales, but they are built for different moments. A CMA helps an agent explain a pricing strategy. An appraisal is a formal opinion of value for lending or another required use.
The strongest CMA is not just a number. It shows the path from subject property to comp set to adjusted range so the seller understands the recommendation.
Which comps were selected and why they are similar enough to matter.
Which comps were excluded because they are too stale, too far away, or too different.
Line-item adjustments for size, condition, garage, lot, location, basement, pool, and timing.
A price range that explains the risk of conservative, recommended, and stretch pricing.
Plain-English talking points a seller can repeat after the appointment.
Use a CMA to walk in with a defendable range, a comp story, and answers to the pricing objections the seller is likely to raise.
Use adjusted comps to show what buyers will compare against, how overpricing affects days on market, and where appraisal risk may appear.
Use an adjustment-driven CMA to separate current condition value from after-repair value and avoid relying on a single automated estimate.
CompIQ uses property data, comparable sales, similarity scoring, and itemized adjustments to create pricing support for agents and investors. Property and comparable data is sourced through RentCast where available. CompIQ reports are not licensed appraisals.
Run CompIQ on a property you know and get comps, adjustments, confidence scoring, and seller-ready talking points in a shareable report.
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