Test CompIQ with five agents and fifteen seller leads in one week.
A broker owner does not need another software tour. They need proof that a faster CMA creates seller conversations, sharper pricing advice, or saved prep time. Use this pilot to make the decision concrete.
Make the pilot about booked pricing conversations.
Choose five active agents
Pick agents with stale seller leads, expired listing conversations, or upcoming listing appointments. Each agent queues three real addresses.
Run fifteen reports
Generate one CompIQ report per address and save the strongest pricing-risk line from each report.
Send report-backed follow-ups
Agents send a short email or text that leads with the specific comp risk, not a generic home-value pitch.
Review booked conversations
Convert if the team books one pricing review, prevents one weak list price, or saves enough CMA prep time to justify seats.
Send this to broker owners and team leads.
Broker-owner opener
“I am testing CompIQ with small teams that want faster seller-ready CMAs. If I give five agents one free report workflow this week, could we compare it against your current CMA process after the first seller reply?”
Team lead proof ask
“The pilot is intentionally small: five agents, three seller addresses each, one report-backed follow-up per lead, and a Friday review of whether the report created a better pricing conversation.”
Conversion close
“If one report helps book a pricing review or saves an agent from rebuilding a CMA packet manually, the paid next step is a monthly seat so the team can repeat it on every seller lead.”
Start with one real seller address.
The fastest way to sell the pilot is to show the first report before asking for a team rollout.