Listing appointment kit for agents who need sellers to trust the price.
Use this kit to turn a CMA into a seller conversation: what to check before the meeting, how to handle pricing objections, and how to follow up with a free CompIQ report.
A practical kit, not a generic PDF.
The goal is simple: help the agent walk in with a defendable number and leave behind something more persuasive than a spreadsheet.
Start with a free reportCMA confidence checklist
A quick pre-meeting check for comp recency, distance, condition differences, price spread, and seller-risk flags.
Seller objection scripts
Plain-English responses for Zestimate gaps, neighbor-sale anchors, spring-market timing, and overpricing pressure.
Three-price strategy frame
Lower risk, best match, and stretch pricing language agents can use without sounding defensive.
Report leave-behind prompt
A simple close: send the seller a clear report that explains the number after the appointment ends.
Three objections every listing agent hears.
“Zillow says my home is worth more.”
That number is a broad estimate. This CMA is based on the homes buyers actually used for comparison, with adjustments shown line by line.
“My neighbor sold higher than this.”
That sale matters, but we need to adjust for size, condition, timing, and buyer pool. Here is what changes when those differences are priced in.
“Can we just list high and see what happens?”
We can, but the first week is when buyer attention is highest. If we miss the market, the later price cut can make buyers wonder what is wrong.
Want the kit customized to a property?
Enter the subject address and CompIQ will generate the seller-ready report the kit is designed to support.