Use these copy-ready real estate CMA follow-up emails after sending a CompIQ report, listing appointment packet, or seller pricing update.
Run the report first. The best follow-up points to real pricing evidence.
This frames the CMA as a decision tool, not another automated valuation link. It also gives the seller a reason to book the walkthrough.
View sample reportHi {firstName}, I just sent the CMA for {address}. The estimate is useful, but the bigger value is the comp logic behind it.
I would look closely at the three most similar sales, the adjustment notes, and the pricing-risk section before choosing a list price.
Would it help if I walked you through the report for 10 minutes this week?
Quick bump on the CMA I sent for {address}. One thing stood out: the best pricing signal is not always the closest sale.
That is why I included the adjustment notes instead of only sending a single automated estimate.
If you are comparing numbers from Zillow, a neighbor sale, or another agent, I can show where the differences come from.
Hi {firstName}, I prepared a CMA so our conversation can focus on strategy instead of guessing at a number.
The report shows a lower-risk price, a best-match price, and where a stretch price may create appraisal or days-on-market risk.
If there are upgrades, repairs, or condition details that are not obvious from public records, send them over and I will factor them in.
I understand wanting to test the market. The question is not whether we can list high; it is what risk we create if buyers compare us to stronger adjusted comps.
The CMA lays out the evidence so we can choose a price with intention: maximize attention, protect appraisal confidence, or push for a stretch outcome.
Want me to mark up the three comps I think buyers will use against us?
The email works because it references a real address, real comps, and a clear pricing decision.